Remarkable

One of the books that have had an impact on me is Purple Cow by Seth Godin.

In short summary, it's about being remarkable. That in today's world, good doesn't work. You have to be remarkable - worth talking about, worth paying attention to. If you aren't, you just get lost in the crowd.

To me, one of the main reasons I think some people don't go from good to remarkable is because of plain laziness. They are satisfied with just being average or good and don't want to put in the extra effort it takes to make a lasting impression. Come to work, get by, go home.

It is a great business book, worth reading.

But what about in our personal life. Why not be a remarkable dad, a remarkable husband, a remarkable friend? Why not strive for excellence in those areas? You know, do the little things that make your wife, children, or friends day. In the business world we spend so much time thinking about and working towards blowing away our customers - but do we put in the same effort at home?

The same culprit stops us - laziness. Come home, get by, go to work.

It is hard work, takes extra effort, intentional action, and dedicated focus to be a remarkable husband, dad, and/or friend. I would say harder than whatever it is you do for a living.

But the thing is - in the long run, it pays better. So, why not strive to be remarkable? I can't think of any unselfish reason not to.